LG Electronics Unifies Global B2B Sales with Redtag’s Salesforce Expertise
CLIENT NAME:
LG Electronics
INDUSTRY:
Retail
PROJECT LENGTH:
5-7 Months
TEAM SIZE:
5
PROJECT BUDGET:
$300,000-$450,000
Technologies:
Client: LG Electronics
LG Electronics Unifies Global B2B Sales with Redtag’s Salesforce Expertise
Redtag worked with LG Electronics to replace fragmented Salesforce environments and streamline pricing for its B2B sales operations. At the heart of the transformation was a custom Salesforce CPQ implementation that enabled LG to offer real-time pricing intelligence, seamless global integration, and beautifully personalized quote booklets for both its Builder and Commercial Air Conditioning divisions.
The project was led by Andrii Vertseshuk, who served as both project manager and senior consultant. He was responsible for maintaining delivery velocity under a tight four-month timeline, while also guiding key architectural decisions and aligning requirements across global stakeholders. Acting as a bridge between Redtag’s team and LG’s internal experts, Andrii ensured the solution was tailored to real-world sales use cases.
Supporting him was enterprise architect Dmytro Babchuk, Redtag’s R&D Director, who architected the technical foundation of the CPQ solution. Dmytro played a critical role in integrating Salesforce with LG’s ERP, pricing risk engine, and product approval systems—creating a scalable infrastructure capable of managing hundreds of thousands of SKUs and accommodating LG’s manufacturing complexity.
Alongside them, Yurii Lompart, Redtag’s most senior CPQ and Revenue Cloud subject matter expert, drove the functional design and customization of the CPQ platform. From implementing LG's real-time pricing logic to designing the logic for “combo models” and extended warranties, Yirii's contributions enabled the solution to flex around LG’s unique pricing strategies and approval workflows.
Executed in just four months with a follow-up hypercare phase, the project involved 3,000+ hours of implementation and international collaboration between LG's U.S. product owners and Korea-based developers. The result: a single, intelligent quoting platform that elevated sales execution across LG’s B2B divisions.
Key Moments
The Introduction Moment
The partnership began when LG sought an experienced Salesforce consultancy to help manage a high volume of partner requests, pricing exceptions, and case handling tied to its construction-sector offerings. LG chose Redtag for its ability to model complex B2B workflows in Salesforce, with agility and precision.
The Introduction Moment
The partnership began when LG sought an experienced Salesforce consultancy to help manage a high volume of partner requests, pricing exceptions, and case handling tied to its construction-sector offerings. LG chose Redtag for its ability to model complex B2B workflows in Salesforce, with agility and precision.
The Deal Clarity Moment
Through detailed technical discovery, Redtag uncovered the full scope of LG’s integration needs—spanning real-time ERP data, risk-scoring systems, and multi-level approval workflows. A bespoke CPQ implementation formed core of the project roadmap, offering the flexibility and intelligence required by LG’s sales teams.
The Deal Clarity Moment
Through detailed technical discovery, Redtag uncovered the full scope of LG’s integration needs—spanning real-time ERP data, risk-scoring systems, and multi-level approval workflows. A bespoke CPQ implementation formed core of the project roadmap, offering the flexibility and intelligence required by LG’s sales teams.
The Moment of Trust
Trust solidified when Redtag proposed a phased, agile implementation model focused on LG’s real-world quoting complexity. Redtag’s solution respected legacy systems, including an enterprise ERP holding hundreds of thousands of products entries, surfacing essential data to the Salesforce cloud.
The Moment of Trust
Trust solidified when Redtag proposed a phased, agile implementation model focused on LG’s real-world quoting complexity. Redtag’s solution respected legacy systems, including an enterprise ERP holding hundreds of thousands of products entries, surfacing essential data to the Salesforce cloud.
The Eureka Moment
“We realized that the pricing solution we were developing in CPQ— that we could transform it so that it generated a branded, polished PDF with an almost magazine-like feel,” said Redtag’s CEO. “A price-customized product magazine personalized to each buyer—and delivered within minutes.” This realization redefined the quoting experience for LG’s B2B partners, turning a once-manual process into a powerful services and business development tool that made every quote feel like a premium, personalized offer.
The Eureka Moment
“We realized that the pricing solution we were developing in CPQ— that we could transform it so that it generated a branded, polished PDF with an almost magazine-like feel,” said Redtag’s CEO. “A price-customized product magazine personalized to each buyer—and delivered within minutes.” This realization redefined the quoting experience for LG’s B2B partners, turning a once-manual process into a powerful services and business development tool that made every quote feel like a premium, personalized offer.
The ROI Moment
Post-implementation, LG’s unified Salesforce environment enabled faster, more accurate quoting, higher deal win rates, and better margin control. Sales teams could deliver tailored proposals in record time—fueling LG’s transformation into a more agile, customer-centric B2B powerhouse and resulting in faster, higher win rates.
The ROI Moment
Post-implementation, LG’s unified Salesforce environment enabled faster, more accurate quoting, higher deal win rates, and better margin control. Sales teams could deliver tailored proposals in record time—fueling LG’s transformation into a more agile, customer-centric B2B powerhouse and resulting in faster, higher win rates.
