Unlocking Growth for Jooble: from a Limiting Legacy CRM to Success on Salesforce
CLIENT NAME:
Jooble
INDUSTRY:
Technology
PROJECT LENGTH:
5-7 Months
TEAM SIZE:
5
Technologies:
Client: Jooble
Unlocking Growth for Jooble: from a Limiting Legacy CRM to Success on Salesforce
As Jooble scaled up, business development and customer success operations started to strain under their legacy CRM.
There were limitations with new tools integrations, speed of doing simple work tasks, and data handling. Jooble's team faced daily frustration from slow manual data entry.
"Almost all data was input manually," as one Jooble staffer described it. Meanwhile, Jooble staffers were juggling 4-5 different tools just to gather customer information during onboarding and beyond.
Jooble's revenue growth was capped; better technology was essentially to get around that cap.
Jooble turned to Noltic for their expertise in technology transformation and embarked on a methodical six-month Salesforce migration journey.
"The first turning point was Noltic's genuine curiosity about our challenges, our vision, our really complex processes... and together with proactive suggestions based on our input based on their experience we noticed that, yeah, it's a perfect fit."
~ Oleksii Rabosh, Jooble
Already experienced in legacy CRM to Salesforce migrations, Noltic examined Jooble's complex challenges and designed a new, more-scalable data model, transforming fragmented data from multiple systems into a unified structure that played well with Salesforce.
With integrations across Tableau, finance systems, internal databases, and ticketing tools, Jooble transformed Salesforce into their 'single source of truth'.
The results were immediate and dramatic. Tasks that took 5 minutes now get done in under a minute, for a five-fold improvement in efficiency. Automated data flows replaced manual entry, while new collaboration features enable customer handoffs between sales and customer success teams. The transformation extended beyond the sales organization, with teams across Jooble now accessing Salesforce for critical business insights. Customer success managers now engage in pre-sale conversations, resulting in stronger customer relationships with higher potential long-term value.
"Right now, a few months after the migration, we already see that a lot of people outside of the sales team are already using Salesforce just to get our insights."
~ Oleksii Rabosh, Jooble
Teams report renewed motivation working with a system that "just works." Meanwhile, new innovations, like Noltic's deployment of AI for automation of categorization and communication, will set the stage for even more rapid growth in the future.
The success of this engagement has prompted Jooble to deepen their Salesforce investment, returning to Noltic for additional support and hiring their own internal Salesforce admin/developer to build on a solid foundation.
Key Moments
The Moment of Trust
From the initial meetings with Jooble, Noltic set a positive tone through genuine curiosity about their unique challenges. Noltic's deep dive into understanding Jooble's processes and providing proactive suggestions quickly established trust, fostering confidence that Noltic was the right partner to guide Jooble through the migration journey.
The Moment of Trust
From the initial meetings with Jooble, Noltic set a positive tone through genuine curiosity about their unique challenges. Noltic's deep dive into understanding Jooble's processes and providing proactive suggestions quickly established trust, fostering confidence that Noltic was the right partner to guide Jooble through the migration journey.
The Eureka Moment
The aha moment came after Noltic and Jooble struggled for weeks with redesigning the data model to unify their fragmented systems, including onboarding. After building a simple prototype and gathering user feedback, they discovered their solution was exactly what they'd been searching for—unlocking new approaches to sales and customer success.
The Eureka Moment
The aha moment came after Noltic and Jooble struggled for weeks with redesigning the data model to unify their fragmented systems, including onboarding. After building a simple prototype and gathering user feedback, they discovered their solution was exactly what they'd been searching for—unlocking new approaches to sales and customer success.
The Red Moment
Early into the project, Jooble discovered a significant limitation with their planned inbox synchronization solution—emails could not be directly stored within Salesforce, threatening core CRM processes. Noltic quickly countered with well-considered recommendations, implementing third-party app integrations (Match My Email) efficiently and transparently, averting a potentially disruptive issue.
The Red Moment
Early into the project, Jooble discovered a significant limitation with their planned inbox synchronization solution—emails could not be directly stored within Salesforce, threatening core CRM processes. Noltic quickly countered with well-considered recommendations, implementing third-party app integrations (Match My Email) efficiently and transparently, averting a potentially disruptive issue.
The Ribbon Cutting Moment
The handoff and launch gave Jooble nearly instant, same-day benefits. That's partly Noltic team went above and beyond on training and documentation. It's also because Salesforce had been implemented so expertly. The go-live was smooth, simple, and enthusiastically received, garnering praise and instant adoption.
The Ribbon Cutting Moment
The handoff and launch gave Jooble nearly instant, same-day benefits. That's partly Noltic team went above and beyond on training and documentation. It's also because Salesforce had been implemented so expertly. The go-live was smooth, simple, and enthusiastically received, garnering praise and instant adoption.
"The earlier CRM was like a side tool... Right now, though, we as a 300-person company are internally sharing almost all records related to our customers, with any staff member - whether BDR, CSM or whatever else - equally able of servicing customers!!"
