Mustang Cat Digital Transformation
Full digital transformation on the Salesforce platform
TECHNOLOGIES
With its headquarters in Houston, Texas, Mustang Cat is a privately-held Cat dealership, at the forefront of construction and power systems
Mustang Cat Culture
They have Cat-itude
Why Now
Without digital transformation, Mustang Cat would no longer be in a position to compete
The Project
For over 60 years, Mustang Cat has been the southeast Texas authorized sales, parts and service dealer for Caterpillar construction equipment and engines. The sector they operate in is old school and built upon relationships. But now is the time for Mustang Cat to transform and get ready for a new era of customer service, sales, and experience. Salesforce is the catalyst.
The Moment of Trust
“This is the single biggest investment that Mustang has made outside of a physical building in its 70-year history.”
Mustang Cat partnered with Endiem to work hand in hand on their digital transformation - a project that would span at least two years for the initial phases alone. The team had to put their trust into Endiem to make sure that this investment in their future would be a great success, taking the company to an entirely new level.
The Eureka Moment
“Construction is old school, we rely on relationships.
But now is the time to transform. Salesforce is the catalyst.”
The team at Mustang Cat was fully aware of the challenges that lay ahead in their transformation to entirely new ways of working, but they were confident that the time was right and Salesforce was the right platform. Change was coming and this was the catalyst.
The Red Moment
“Customers buy the way they want to buy, not the way you want to sell.”
Customer loyalty is no longer a given. Instead, people will put their business with companies that make buying from them as easy as possible. They demand great service, which is the challenge to which all sales and service companies must rise.
The best time for any company to go down a digital transformation route is yesterday. Endiem is able to provide those solutions, be transparent with us, and partner with us as an extension of our own company, looking out for our best interests.
TEAM
William Nourse
Senior Solution Architect
Brittany Douglas
Business Analyst
Jeremy Krebbs
Solution Architect
Geraldine Gray
Consulting Team Business Leader